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oofos for cycling
When bicycles made their first appearance in the 1800's, for someone contemplating mounting one of these crazy contraptions, taking part in a triathlon was likely the furthest thing from their mind. Cycle designs have certainly been transformed dramatically over the years, from the Hobby Horse in 1817, to the addition of pedals in 1858, to the first geared bike in 1871. And the average distance travelled by the cycling enthusiast has been all over the map!  Talking of maps, did you know that Thomas Stevens was the first person to cycle around the world on a Penny Farthing back in 1884? And did you know that the first Tour De France that took place in 1903 almost never happened due to lack of interest?
Johnson, London on Wikipedia
 Yes, things have changed a lot in 200 years.  For millions of people around the world, bicycles represent, not only transportation, but a way of life. 

For the average person who takes up serious cycling for the first time, foot pain is not something that comes to mind as a common injury. Cyclists do experience a variety of physical problems with their knees, neck, back and the hands too. But your feet don’t get off lightly and need to be looked after. Every useful watt of power you generate while cycling is transferred to your bike through the bottom of your feet. Thus foot pain, in particular, arch pain, is very common. Heel soreness can also be caused by ill-fitting footwear or incorrect cleat position; equally, it may be the result of an underlying foot condition such as plantar fasciitis or a biomechanical issue.

OOFOS customers have reported relief from the pain associated with plantar fasciitis. This is due to the increased impact absorption our shoes provide and the patented biomechanically engineered footbed that helps to increase circulation and provides superior arch support. The material flexes with your foot and the surface you are walking on. Simultaneously relieving pressure and cushioning your feet. 
Featuring: OOahh Sport Black
"I'll be honest that I didn't expect to like these shoes, but I'm a convert - I LOVE THEM!”
- Fat Girl to Ironman
"Help soothe and reinvigorate tired feet, aiding a faster recovery time. We found them quite hard to take off - they really are that comfortable.”
- Triathlon Plus
"Day to day they are brilliant! They have a contoured arch support and the soft nature of the foam means your foot constantly adjusts as you stand so you don't get pain from being static too long.”
- Tailfish Blogger
Featuring: OOFOS OOriginal Navy
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