Last week, we discussed OOfoam™ Technology, the material that makes OOFOS feel so good! Beyond its impact absorption qualities, OOfoam™ is soft and flexible, promoting natural movement through the gait cycle. The soft, flexible nature of our shoes allows you to really get to know your feet while wearing OOFOS. Many people find that OOFOS fit and feel unlike any other shoes they’ve worn! This is because our footwear can help your feet “wake up," allowing you to become more aware of your shoes, your feet in them, and your entire body. 

The first thing to be aware of when selecting shoes is the shape and fit. Before your foot can receive any benefits from the shoe, it must be the proper size for your foot. Furthermore, the numeral sizing system that our society has established is only a prediction of how a shoe will fit. Shoes labeled "size 9" can vary greatly in actual size depending on the brand.

The LAST is the shape or mold around which the shoe was formed during production. The last dictates a shoe’s width, length, depth, shape, and many other details that greatly impact the fit. Unlike many shoes available today, OOFOS are built on an accommodating last with more-than-average room for your toes to spread out naturally as they should. From the last, the rest of the shoe can be created and assembled.

The SOLE (also called the “outsole”) is the bottom-most part of the shoe that comes directly in contact with the world around you. This acts as the the first line of defense between you and the ground. The sole of a shoe may have various tread patterns to provide traction when you’re walking or moving around.

The MIDSOLE is made up of the cushioning and technology between the footbed and the sole. This part of a shoe can vary greatly in size. A flimsy flip-flop might have barely any midsole, while a very cushioned athletic shoe might have a thick midsole. OOFOS midsole are thicker than that of some other footwear because of our commitment to comfort and cushion for the body.